AIM Index works by categorizing millions of web properties for 35 proprietary attributes, including contextual relevance, brand safety, number of graphical units on a page and location of ads on a page. 

AIM Index uses predictive capabilities to map and model valuable display and video inventory segments for advertisers. It works in conjunction with Adnetik’s own real-time bidding technology. The index tracks portfolios for the automotive, financial services, consumer electronics, travel, insurance, telecommunications, consumer packaged goods and retail industries in addition to brand specific portfolios. Advertisers who utilize AIM Index are able to target valuable inventory in a scalable environment free of regulatory and privacy concerns. 

What makes AIM Index unique?

• Industry and client specific URL portfolio management
• Ability to manage millions of URLs
• Ability to expand reach by implementing URL modeling
• Uphold brand safety standards, ensuring that ads do not appear on inappropriate sites
• Ensure ads are delivered in a fully transparent environment