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Adnetik- case studies using real-time bidding technology
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Campaign Comparison
Comparison Criteria Adnetik Campaign Average
Cost per Booking $2.47 $7.75
Return on Investment $54:$1 $34:$1
Conversion Rate .0533% .0478%
Impression Ratio 1,877 3,478
Click-thru Rate .04% .04%
CPB


* graph shows only the top six providers

Hotel Industry Case Study

Objective: A regional player in the hospitality market wanted to drive more hotel bookings through their website. More importantly, they wanted to do so more cost-effectively than their current placement methods, while better influencing downstream revenue.

Setup: Adnetik was placed on a single campaign, in which we were compared against 23 other providers. We received 4% of the clients total media budget for the test.

Result: Despite having a small piece of the pie, Adnetik ranked 2nd out of all 24 providers for cost per booking (CPB) and ROI. By using AIM, Adnetik was able to generate 7% of total campaign bookings with 4% of the media budget, compared to our closest competitor, who produced 11.7% of total campaign bookings with 13% of the budget. This client has since shifted a greater portion of their media budget to Adnetik for upcoming campaigns.

Campaign Comparison
Comparison Criteria Adnetik Campaign Average
Cost per Action $30.00 $43.60
Cost per Click $0.62 $3.71
Conversion Rate .0037% .0016%
Impression Ratio 26,775
 60,931
Click-thru Rate .06% .04%
Conversion Rate

Telco Industry Case Study

Objective: A regional telecom company was looking to add new customers and increase purchases of new cell phone plans through digital marketing.

Setup: Adnetik was given a portion of the media budget and was tested against a traditional DSP and Ad Network.

Result: Adnetik’s AIM boasted the highest conversion rate and lowest cost-per-action (CPA) of all three providers. Cost-per-click (CPC) was also significantly lowered from their previous efforts, as was the impression-to-conversion ratio. Once again, Adnetik’s innovative process proved more efficient and gave better results than either of our competitors.

Case Studies