Features for Agencies
AUDIENCE INVESTMENT MANAGEMENT
Real time bidding just got smarter with the most sophisticated digital media targeting available.
HOW IT WORKS
DATA
Use multiple types of data to inform our bidding algorithm, including first party, third party, past performance data and more.
AIM
Our customizable targeting system pinpoints your best audience at the best cost for each ad served.
ROI
Increase your campaign ROI by targeting high-value, scalable inventory across the web.
To achieve your clients’ digital marketing goals, you need to deliver the right message to the right consumer at the right time in the right context—at the best cost.
We provide the most sophisticated digital media Technology, Processes and People to optimize your campaign results.
Technology +
AIM aggregates data from a variety of sources- including proprietary information – to provide the most sophisticated and precise real time targeting and bidding techniques available. Target by user behavior, page context, look-alike segment, geography, and more.
Intelligent Bidding +
AIM’s real time bidding engine incorporates campaign learnings over time to generate the most cost-effective media placements, in accordance with your client’s ad strategy. So you can make the most of your clients’ media investments.
Targeting +
Our AIM (Audience Investment Management) platform can target by:
Behavioral Targeting using third party data to match ads according to actual online user behavior.
Demographic Targeting based on age, gender and income obtained from site registration or by inference.
Geographic Targeting by zip code, post code, area code, market, state, or county.
Look-alike Targeting to model consumers with similar, productive, profiles.
Retargeting to capture recency, day part, and frequency. So you can find high-value consumers, wherever they are on the web.
Social Proximity to expand reach through social influences.
Types of Media +
AIM currently features multiple display, video and mobile advertising formats.
Display: Standard banners, rich media, expandables
Video: Pre-roll, post-roll, in-banner and interstitial
Mobile Display, expandables, video
Optimization +
Using proprietary optimization technology, AIM continues to target the best inventory for each campaign.
Brand Protection +
Take control of where your ads appear using our brand positive classification technology that values pages according to customized parameters for publisher brand equity, safety, relevance, context, and other factors. Your ads appear where they should—and not where they shouldn’t—protecting your brand equity.
Transparency +
Discover where your ads are being served, who your best customers are, and your real CPM cost. So you always know exactly what’s happening during your campaign and how much it costs.
People +
We’re digital marketing professionals, just like you. Our team of former Account Planners, Managers and Buyers understands digital media campaigns. We work closely with you throughout the process to develop and refine a media strategy that delivers real results.
Advantage +
Give your clients a competitive advantage in the digital media space. Optimize each impression to target your ads like never before and realize the benefits of real time bidding. Improve campaign ROI, expand your reach, protect your client’s brand and enjoy the convenience of a single trading and targeting partner committed to making you look good—with a history of success with major agencies around the globe.
AUDIENCE INVESTMENT MANAGEMENT INDEX
Buy highly visible, brand-relevant impressions in real time.
To maximize your digital marketing effectiveness, you need to precisely target the most productive advertising placements. You need to make sure they’re brand appropriate. And you need to accurately value the environments where they’re displayed.
Adnetik’s AIM Index is the only solution that offers precise placement targeting based on structural page attributes, latent semantic analysis, contextual relevance and target audience.
Technology +
AIM Index uses proprietary modeling in combination with look-alike technology to analyze, classify and map high-value inventory segments for items such as above the fold inventory matched to your custom audience segments. So you can target your digital advertising by:
Brand Attributes
Discover new sites with high-value inventory by ranking URLs for keyword relevance and other attributes that impact the visibility and productivity of your ads.
Audience
Analyze billions of audience segments to pinpoint your best prospects and target them in uncluttered environments—ensuring that your ads are actually seen by your best customers.
Industry
Jumpstart your campaigns with pre-filtered URL portfolios for the automotive, financial services, consumer electronics, travel, insurance, telecommunications, consumer packaged goods, entertainment, and retail industries.
Targeting +
AIM Index is the only targeting solution that categorizes web properties for attributes that impact placement quality and value, including:
Contextual relevance, aligned with your brand attributes
Number and size of graphical units on a page
Location of units on the page whether they appear above the fold, below the fold, to the left or right side
Page clutter or ad visibility
With the ability to analyze millions of page-level URLs per second, AIM Index can identify pockets of relevant inventory others miss. To date, more than 150 million URLs have already been categorized, including those in other languages, with more sites added daily.
Brand Protection +
Take control of where your ads appear using our brand positive classification technology that values pages according to customized parameters for publisher brand equity, safety, relevance, context, and other factors. Your ads appear where they should—and not where they shouldn’t—protecting your brand equity.
Transparency +
Where are your ads being served? What is your CPM cost? Who are your best prospects? Adnetik provides the answers, helping you make more informed media decisions. You always know exactly what’s happening and how much it costs.
People +
We’re digital marketing professionals, just like you. Our team of former Account Planners, Managers and Buyers understands digital media campaigns. We work closely with you throughout the process to develop and refine a media strategy that delivers real results.
Advantage +
Give yourself a competitive advantage in the digital media space. Optimize each impression to target your ads like never before and realize the benefits of using real time bidding. Enjoy the convenience of a full-service digital media partner committed to exceeding your campaign goals—with a history of doing just that for major brands around the globe.
AUDIENCE INVESTMENT MANAGEMENT LATINO
Targeting that connects with a diverse audience.
Important Changes in Latino Population
At 50 million and counting, the U.S. Latino audience is growing faster, both in size and buying power, than any other demographic. And Latino consumers are embracing online media at a rapid rate. To reach them profitably, you need to deliver the right message at the right time in the right context—at the best cost.
Adnetik makes it easy by providing customizable targeting solutions to reach the growing Latino segment.
Technology +
AIM Latino aggregates data from a variety of sources—including proprietary information—to provide the most sophisticated and precise real time targeting and bidding techniques available. Target by language, geography, online behavior, and page context for thousands of pre-selected Latino URLs. And we use no personally identifiable information, adhering to privacy standards.
Our system simplifies the challenge of marketing to U.S. Latino consumers, maximizing your return on media investment, while freeing you to focus on your company’s marketing strategy.
Intelligent Bidding +
AIM Latino’s real time bidding engine incorporates campaign learnings over time to generate the most cost-effective media placements, fully aligned with your Latino marketing strategy. So you can make the most of your media investments.
Targeting +
Our AIM Latino (Audience Investment Management) platform can target by:
Behavioral Targeting using third party data to match ads according to actual online user behavior.
Demographic Targeting based on age, gender and income obtained from site registration or by inference.
Language Targeting to identify browsers with default Spanish language.
Geographic Targeting by zip code, post code, area code, market, state, or county.
Look-alike Segmentation to model consumers with similar, productive profiles.
Retargeting to capture recency, day part and frequency. So you can find high-value consumers, wherever they are on the web.
Social Proximity to expand your reach through social influences.
Types of Media +
AIM currently features multiple display, video and mobile advertising formats.
Display: Standard banners, rich media, expandables
Video: Pre-roll, post-roll, in-banner and interstitial
Mobile Display, expandables, video
Optimization +
Adnetik uses Multi-Layered Optimization to hone our precision. We optimize targeting three times: pre-launch; dynamically with each impression; and daily optimization using human experts. This exclusive technique enables us to deliver optimal results, faster and more efficiently.
Brand Protection +
Take control of where your ads appear using our brand positive classification technology that values pages according to customized parameters for publisher brand equity, safety, relevance, context, and other factors. Your ads appear where they should—and not where they shouldn’t—protecting your brand equity.
Transparency +
Discover where your ads are being served, who your best customers are, and your real CPM cost. So you always know exactly what’s happening during your campaign and how much it costs.
People +
We’re digital marketing professionals, just like you. Our team of former Account Planners, Managers and Buyers understands digital media campaigns. We work closely with you throughout the process to develop and refine a Latino media strategy that delivers real results.
Advantage +
Give yourself a competitive advantage in the digital media space. Optimize each impression to target your ads like never before and realize the benefits of using real time bidding. Enjoy the convenience of a full-service digital media partner committed to exceeding your campaign goals—with a history of doing just that for major brands around the globe.