Audience Investment Management (AIM) is the most sophisticated targeting system available to digital marketers, enabling the intelligent management of data across Exchanges, Ad Networks, Publisher Sites and Supply-side Optimizers. AIM utilizes best-in-class, real-time bidding technology to make educated buying decisions that get closer to the absolute value of each impression. Advertisers and Agencies who use AIM gain a competitive advantage because they are able to leverage the power of custom targeting to maximize the value of each audience investment.

AIM aggregates data from relevant public and private sources, such as proprietary ad server data and third party information from sources like BlueKai, to give advertisers access to defined audience targets over controlled inventory sources.

Why it's different

Adnetik differs from DSPs and Ad Networks because of our unique ability to aggregate data from relevant sources in order to provide custom targeting across multiple points of distribution. 

Traditionally, Ad Networks have purchased audiences without regard to inventory. For example, an ad network would sell an ad on a retargeting list for the same amount whether the ad was on the Wall Street Journal or a long tail news blog.

Ad agencies have traditionally purchased media placement as a proxy for audience. For example, an airline would run an ad in the New York Times business section in an attempt to reach business travelers.

What makes Adnetik unique is that we built AIM to do both. By creating the AIM Quality Scoring system, Adnetik is able to set up ad parameters that are unique to each advertiser. By reading millions of URLs and classifying each for parameters like publisher brand equity, contextual relevance to the advertiser, brand safety, level of ad clutter and content quality, advertisers are able to control the ad environment through a tiered inventory valuation system.

Comparison: Adnetik to DSPs and Ad Networks