Adnetik Announces Partnership with D.A. Consortium to Expand Services to Japan

Partnership enables both firms to scale their real-time digital advertising services to additional markets around the globe.

BOSTON, United States (November 7, 2011) - Adnetik today announced that it has chosen D.A. Consortium (DAC) as its media trading technology partner in Japan. The agreement provides global advertisers with local market knowledge to more efficiently purchase digital media at scale.     

In the past few years programmatic buying for digital media has become increasingly important amongst advertisers and media agencies around the globe. Having recognized the shift in the way media is being bought and sold, Adnetik and DAC have entered an agreement that gives existing and new clients the ability to increase their real-time bidding capacity on a global level.

Mr. Hirotake Yajima, President and CEO of DAC commented, “After evaluating many possible partners we agreed to engage in an agreement with Adnetik because of their core principals, proprietary technology and global footprint. These attributes set them apart from other competitors and have instilled confidence in our staff and our clients currently seeking to extend their digital media campaigns to other markets.”         

The partnership is the first known agreement of its kind between an American digital media trading technology firm and Japanese based trading technology firm. “We’re extremely excited about the opportunity to partner with DAC, as it strengthens Adnetik’s footprint and confirms that we are a global leader in digital media targeting and trading,” stated Adnetik CEO, Edward Montes.

About Adnetik

Founded in 2009 and funded by Groupo ISP out of Barcelona, Spain, Adnetik is an independent advertising technology company that provides its partners and clients with tools and services to more effectively plan, purchase, measure and deliver digital media. Adnetik operates in the United States, United Kingdom, Spain, the Netherlands, Mexico and Brazil. In 2010, the company received the DPAC Award for Best Targeting Technology for its Audience Investment Management (AIM) real-time targeting system. For more information about Adnetik, visit www.adnetik.com

About D.A. Consortium (DAC)

DAC is a leading interactive ad agency and network focused on three main services: Media, Operations and Technology. The company represents over 1000 of Japan’s major publishers including Yahoo! Japan, MSN, Portals, iSP sites, Newspaper sites, and TV Broadcasting and many more, as well as Japan’s leading advertising agencies.  For more information about DAC, visit http://en.dac.co.jp